Record interest in Szynaka Meble’s offer at the High Point Market in the USA.

At the end of April, the largest furniture trade show in the US, the High Point Market, took place in High Point, North Carolina. This prestigious event was an excellent opportunity to meet hundreds of exhibitors from around the world, including our company. This year’s edition of the fair was a perfect pretext to showcase the wide product portfolio of our enterprise, which is incredibly popular in the global furniture market today.

The presented offer in the United States was a reflection of the wide production capabilities implemented by 8 modern factories belonging to the Szynaka Furniture Group. Furniture bearing the Szynaka Meble logo generated great interest among both exhibitors from other parts of the world and customers visiting the trade shows. The most popular collections were Athic, Mintaka, Altais, Fyord and Mira, which are known for their high quality and advanced technologies. They are also an excellent proof of the company’s ability to personalize products to meet the requirements of customers in the American market.

From Lubawa to New York.

In the Szynaka Furniture Group, we are well aware that as the largest employer in the region, we bear a great social responsibility. We have repeatedly emphasized our commitment to the local community, of which we are a good neighbor, as well as to the Warmia and Masuria region. Despite this, we continue to expand the brand’s activities on international markets, promoting our region and country globally. Today, we export products to over 60 countries worldwide. Foreign sales account for almost 70 percent of our total turnover. We can already boast of prestigious achievements in the USA. Our company has furnished the Polish Conference Room at the United Nations headquarters in New York.

The United States is a very important market for us, and we are exporting more and more to this market. For several years now, in the Szynaka Furniture Group, we have been investing not only in developing our sales network around the world, but also in promoting the Polish Szynaka Meble brand in the global furniture market. The growing share of our company in the US market is a result of this effort – emphasizes CEO Jan Szynaka. The United States is a country with great potential, open to modern technologies and bold projects, which we have been developing at Szynaka Meble for years. We also have the necessary certificates and technical approvals specific to the American market. This helps us gain trust and recognition from our customers across the ocean and around the world – adds CEO Jan Szynaka.

International expansion

The trade fairs in the USA are an excellent opportunity to meet with current business partners and establish new contacts. We presented our original furniture designs dedicated to the demanding American market on a stand of over 300 square meters. This year’s exhibition confirms that our broad product range, speed, and professionalism are advantages of our company over the global competition.

The success of this year’s event in the United States allows us to look optimistically at the development of the Polish furniture industry, the development of our company, and the promotion of Poland as the first furniture exporter in Europe and second in the world. Although we have been operating in the American market for years and successfully selling our products there, this year’s exhibition exceeded our expectations in terms of attendance and interest. Customers expect an individual approach and specific solutions tailored to their visions. Our products are the answer to these expectations – emphasizes Rafał Trawiński, Marketing Director at Szynaka-Meble Sp. z o.o.

The key advantage in the context of business competitiveness remains the lightning-fast delivery time of orders. This advantage is especially crucial today when the global market is struggling with an unstable economic situation, and therefore – problems with the supply chain and availability of raw materials. This is an undisputed advantage that translates into the competitiveness of our company and determines our dynamic development. Today, we are proud to be one of the global leaders in the furniture market – a strong Polish brand, synonymous with the highest quality, innovation, and business integrity.